A service-driven, culture-minded lifestyle agency representing:
Allbirds, Centric, Dr. Squatch, Socksmith, Turtle Fur, UGG, Alpine Fit, & WildRye
From morning rituals to weekend escapes, we represent the most innovative and trusted brands shaping how people live, move, and feel. Our partners inspire consumers to show up fully — in style, in wellness, and in life.
Our Services
Caraway & Co. is a solution-focused sales and marketing team representing top lifestyle brands across apparel, footwear, wellness, and personal care in the Southwest and Pacific Northwest. We connect the brands our retailers want with the customers who buy them.
Our team knows these categories because we sell them every day. We understand product, we know our retail accounts, and we know what moves merchandise. That expertise is what keeps our brand partners growing and our retail partners coming back.
Lifestyle Agency
With decades of industry experience, Caraway & Co. delivers data-driven strategies that fuel growth and profitability. Our in-depth market knowledge allows us to identify emerging trends and customers, optimize product assortments, and implement scalable marketing initiatives. Whether it’s managing seasonal inventory or creating social media buzz, we help brands stand out in a competitive market.
From analyzing the latest ski season trends to forecasting demand in the surf and outdoor wellness markets, we tailor our approach to meet the unique needs of outdoor brands. Our team helps businesses stay agile, with data-backed decisions that drive both sell-through and brand loyalty.
Analysis & Support
Caraway & Co. delivers results through a comprehensive suite of sales services — marketing campaigns, promotional events, consumer engagement, and retailer training. We combine deep product knowledge with proven sales strategies to build lasting, profitable partnerships between brands and retail accounts.
Our rep team connects lifestyle brands with the right retail partners and supports those relationships at every stage. Through in-store events, training clinics, and hands-on promotional activations, we don’t just place products — we build momentum for the brands we represent.
Dealer Services
Our team provides in-depth training, from formal clinics to one-on-one consultations, giving retailers the product knowledge they need to confidently sell lifestyle brands. We leverage Caraway & Co.’s online dealer resources to help staff understand the full line, tell the brand story, and close more sales.
We know these products because we sell them ourselves. From explaining the unique benefits of each brand to coaching staff on customer conversations, we turn retail teams into knowledgeable, confident brand advocates — and that drives sell-through.
Retail Sales Training
