A service-driven, culture-minded lifestyle agency representing:

Allbirds, Centric, Dr. Squatch, Socksmith, Turtle Fur, UGG, Alpine Fit, & WildRye

From morning rituals to weekend escapes, we represent the most innovative and trusted brands shaping how people live, move, and feel. Our partners inspire consumers to show up fully — in style, in wellness, and in life.

Our Services

We live the lifestyle we champion — from morning wellness routines to thoughtful weekend rituals. At Caraway & Co., we build real relationships, stay ahead of culture, and drive meaningful growth for our partners. Our deep fluency in consumer trends and retail dynamics keeps our clients at the forefront of their categories.

Lifestyle Agency

With decades of industry experience, Caraway & Co. delivers data-driven strategies that fuel growth and profitability. Our in-depth market knowledge allows us to identify emerging trends and customers, optimize product assortments, and implement scalable marketing initiatives. Whether it’s managing seasonal inventory or creating social media buzz, we help brands stand out in a competitive market.

From analyzing the latest ski season trends to forecasting demand in the surf and outdoor wellness markets, we tailor our approach to meet the unique needs of outdoor brands. Our team helps businesses stay agile, with data-backed decisions that drive both sell-through and brand loyalty.

Analysis & Support

Caraway & Co. guarantees successful results through a comprehensive range of services, including marketing campaigns, promotional events, consumer engagement, and retailer training. Our expert team combines product knowledge with a deep understanding of the outdoor retail landscape, ensuring lasting relationships between brands and retail partners.

Our dealer services connect brands with passionate outdoor retailers, from the heart of the backcountry to the surf shop by the shore. Through experiential marketing, training clinics, and hands-on promotional events, we bring products to life, building excitement and expertise at every touchpoint.

Dealer Services

Our team provides in-depth training, from formal clinics to one-on-one consultations, equipping retailers with the skills they need to confidently sell outdoor gear. By leveraging Caraway & Co.’s online dealer resources, we empower retailers to transform their store into a sales powerhouse, with staff who understand the technical nuances of the products they represent.

From understanding the difference between waterproof and water-resistant to educating staff on the latest eco-friendly gear, our training ensures retailers are equipped to answer any question an outdoor enthusiast might have. With a strong focus on product knowledge and customer engagement, we turn retail staff into passionate ambassadors for the brands they sell.