TrailBlazeHer:
Empowering Women-Led Outdoor Brands
A first-of-its-kind initiative from Caraway & Co. and Title Nine
Caraway & Co., in proud partnership with Title Nine, is thrilled to launch TrailBlazeHer—a groundbreaking sales initiative designed to uplift and accelerate women-led brands in the outdoor industry.
Through this program, we’ve hired a dedicated female sales representative who is officially employed by Caraway & Co. and trained by our team of industry experts. Her focus? Supporting three extraordinary brands:
Wild Rye, Stream2Sea, and Alpine Fit
Each was selected through Title Nine’s Mover & Maker network and Pitchfest Outdoor Edition for their innovation, impact, and readiness to grow.
This isn’t just about sales—it’s about changing the game for women founders in the outdoor space.
Meet the Brands
Wild Rye
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Wild Rye *
Confidently Crafted for the Outdoors—and for Women
Wild Rye is redefining what it means to be a technical outdoor apparel brand by putting women first in every stitch and seam. Founded in the mountains of Sun Valley, Idaho, Wild Rye was born from the need for high-quality, performance-driven gear that doesn’t compromise on fit, function, or feminine style.
Their products—ranging from mountain bike shorts to merino base layers and UV-protective tops—are thoughtfully designed for real women who move through real terrain. Whether shredding trails or hiking ridgelines, Wild Rye apparel is built to keep up.
But their mission runs deeper than gear. Wild Rye is a proud advocate for gender equity in the outdoors, sustainability in production, and authenticity in branding. As a B Corp-certified company, they measure success not just by sales, but by their environmental and social impact.
With bold prints, technical fabrics, and an unwavering commitment to community and inclusion, Wild Rye empowers women to feel strong, capable, and completely themselves—on or off the trail.
Stream2Sea
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Stream2Sea *
Protect What You Love™ – For People and the Planet
Stream2Sea isn’t just a sunscreen brand—it’s a movement to protect our waterways, our bodies, and our ecosystems. Founded by eco-conscious chemist Autumn Blum, Stream2Sea is the only mineral sunscreen line on the planet that has been tested and proven safe for freshwater fish, saltwater fish, and coral larvae.
Formulated with biodegradable ingredients and packaged in recyclable, sugarcane-based tubes, every product reflects an uncompromising commitment to sustainability. From reef-safe SPF to leave-in conditioner, Stream2Sea ensures adventurers can explore the outdoors without leaving a toxic footprint behind.
But this brand is about more than just what’s in the bottle. Stream2Sea leads the charge on education and advocacy, rallying consumers and retailers alike to join the fight against harmful chemicals like oxybenzone and octinoxate—substances that devastate marine ecosystems but are still widely used in conventional sunscreens.
Rigorously Tested and Ridiculously Effective™, their products perform in the most demanding conditions—whether you’re surfing waves in Costa Rica or trekking through alpine lakes. When you choose Stream2Sea, you’re choosing a future where people and planet thrive together.
Alpine Fit
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Alpine Fit *
Built for Women’s Bodies. Ready for Wilderness. Made in Alaska.
Alpine Fit isn’t just another outdoor apparel brand—it’s a response to the industry’s one-size-fits-all approach to women’s gear. Founded in Anchorage, Alaska, Alpine Fit believes that outdoor clothing should actually fit the bodies of the women who wear it—whether that’s in the backcountry or on city trails.
What sets Alpine Fit apart is its unique fit system, offering multiple fit options across sizes to serve a broader range of body shapes. Their designs are rooted in extensive field testing in Alaska’s rugged wilderness, ensuring everything—from odor-resistant base layers to quick-dry sun hoodies—performs in extreme conditions without sacrificing comfort.
Every garment is ethically sewn in the USA using sustainable fabrics, including silver-free Polygiene® anti-odor technology and bluesign®-approved textiles. Alpine Fit is also proudly woman-owned and LGBTQ+ founded, bringing fresh perspectives to an industry still catching up on inclusivity.
This brand doesn’t just equip women for the outdoors—it champions them. With Alpine Fit, women don’t have to choose between comfort, function, or representation. They get it all—designed, tested, and trail-approved.
About the TrailBlazeHer Program
Redefining Sales Representation for Women-Led Outdoor Brands
TrailBlazeHer was born from a simple but powerful truth: women-led brands deserve more than a seat at the table—they deserve a team behind them, championing their vision, opening doors, and pushing boundaries in an industry that hasn’t always made space for them.
This first-of-its-kind initiative is a collaborative partnership between Caraway & Co. and Title Nine, created to directly address the systemic challenges faced by women entrepreneurs in the outdoor space. The program is designed not just to help these brands survive—but to equip them to scale with purpose.
Here’s how we do it:
The TrailBlazeHer Framework
Dedicated Sales Team
At the heart of the program is a full-time female sales representative, hired exclusively to support the TrailBlazeHer brands. She leads the charge across trade shows, retail outreach, and strategic growth.
She’s backed by a support team of three additional Caraway & Co. reps working part-time on the program—bringing regional expertise, established relationships, and shared passion for these brands’ success.
Sales Training & Mentorship
Our TrailBlazeHer rep receives in-depth training and mentorship from the Caraway & Co. team—experts with deep experience in sales strategy, outdoor retail, and brand development. It’s not just about tactics; it’s about legacy-building.
Focused Retail Partnerships
From national retailers to niche boutiques, our sales team helps brands break into the right doors. We don’t cast a wide net—we build intentional, high-value partnerships that align with each brand’s identity and long-term vision.
Trade Show Activation
We show up—and we show up boldly. Our rep and supporting team represent TrailBlazeHer brands at major industry trade shows, ensuring they have presence, polish, and positioning among industry leaders.
Commitment to Long-Term Growth
TrailBlazeHer isn’t a short-term push; it’s a long-range launchpad. Our mission is to create sustainable success that extends beyond the duration of the program—equipping founders with the foundation, relationships, and momentum to keep going.
Where We Are, and Where We’re Going
In Year One, TrailBlazeHer is focused on the West Coast territory—covering California, Nevada, Arizona, and the Pacific Northwest.
But this is just the beginning. As the movement gains traction and support, we plan to expand regionally and nationally, bringing this model to more brands and more markets—because equity in outdoor retail shouldn’t be rare, and opportunity shouldn’t depend on who you know.
Want to Learn More or Book an Appointment?
Northern CA & NV
Natalie Walker – natalie@carawayandco.com
Southern CA, NV & AZ
Jaque Toledo Klaseus – jaque@carawayandco.com
Pacific Northwest
Megan Alonso – megan@carawayandco.com
All Other States (Stream2Sea only)
Tia King – tia@carawayandco.com
Other / Main Contact
Dana Caraway – dana@carawayandco.com